... data, in order to examine the Brand's positioning in the market and the possibility of success in case of expansion in oversea markets (India). 2.1.2 The Internet was another useful resource for our investigation. We gathered valuable information about the management, the finance and marketing, the products and the general function of the company, and we collected useful charts showing the current position of Burger King and the economy in India. 2.1.3 A number of financial newspapers were searched to collect up to date information on Burger King and investment prospects in India. 2.1.4 The Company provided us with last year's annual reports, journals and financial reports that were conducted by other agencies and departments. 2.2 Primary Data In order to obtain primary data, the C.H.I.L.Z Managers visited some Burger King branches in the UK in order to gain an understanding about the treatment that the staff provides to the customers with different culinary habits. 2.2.1 ...

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