... share in a mature, slow growing industry. o Profits and cash generations are relatively high. o Also because of low growth, investments should be low. o Because there are low investments therefore this generates cash that can be used to invest in diversification. E.g. offering speed dating o Also cash cows provide the cash required to cover the administration costs, to fund research and development, to pay of the debts of the company. Therefore by looking at my decision for the Boston growth matrix, I can see that there is a link between it and the product life cycle, because they both show me that my service is in the Maturity stage. The product / market opportunity matrix Product Old New MARKET Old Market penetration Product development New Market development Diversification By looking at the product/market grid ansoff I can see that the market my product is in is a new market so therefore it's a market development and also my product/ service is ...

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