... £81.5 billion..3 1. British Life and culture: Tourist in England and the rest of UK 2007, retrieved March 18, 2008. 2. Internet World Stats: Usage and Population Statistics, Top 10 Countries with the highest number of internet users, June 2007, retrieved 18 March 2008. 3. BBC NEWS: Tourism 'boosts economy by £81bn' 17 October 2005, Retrieved March 18, 2008. Thus web presence has now become an essential factor in the growth of tourism industry, therefore the use of website to search for necessary information has been on the increased tremendously. Nevertheless, the design of website is a key issue for the tourisms organization and it has become an indispensable tool in making revenue for many organizations. The information gathered from 2005 Market Report revealed the number of people engaging in electronic commerce in UK is increasing yearly.4 THE ESTIMATE NUMBER OF ONLINE MARKET ...

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