... branches, over 8000 employees, and covers 13 countries in the whole world. (www.cpwplc.ac.uk) This information proves that carphone warehouse is a big selling and service market for mobile phones. Therefore, a lot of people want to have mobile phones from carphone warehouse, because the annual sales of carphone warehouse have been increasing continually over recent years. (www.hoovers.ac.uk). All of the above points are the reasons why the carphone warehouse has been chosen for analysis. It is the largest retail market of the mobile phone in Europe nowadays. Through utilizing the successful strategy of marketing and the ethic of excellent management and responding to the requirement of the market to organize the precise structure of the management, carephone warehouse makes the size and the property of carphone warehouse increase continually year by year. Analysis of Dominant culture Supported by evidence Carphone warehouse, as one of the 100 top companies in the financial ...

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