... the profits. Some products have a low introductory price; some of Cadburys new products have this. In the past Cadbury had launched the "Wispa" chocolate bar that was their method of the original "Aero" chocolate bar made by Rowntrees, which had a very high demand. Hence Cadbury wanted to have one of their products in the market that would have a high demand. To create the "Wispa" chocolate bar Cadbury carried out a lot of market research, the cost of promoting "Wispa" was about £5 million. The theory is that Cadbury wanted to be in the market as well and have a product that was popular that "Aero" so that Cadbury could make more sales and profit than the competitor. Stage 2: Growth and Development This is the stage of the product when it should be launching itself in the market, sales and profits should be increasing. If the product has no competition then profits ...

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