... all factors that can influence an organization, but that are out of their direct control. It is analysed using tools namely PEST (Political, Economic, Socio-cultural and Technological factors), and the Opportunity and Threat factors of the SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis tool. 2.1. PEST Analysis The PEST analytical tool provides us with a medium to explore the general environment of the factors surrounding AKIRA. (See Fig. 1) 2.1.1. Political factors: The first part involves taking a look at the Political factors which include government and legal issues and defined the formal and informal rules which the firm must operate. a. Government Stability: Singapore also has a very stable government with People's Action Party (PAP) holding majority seats in Parliament since independence. Official results of the elections in 2001 further increased the accountability of the government as well as the people's trust in the corruption-free government. (Elections Department, online) Singapore's internal stability provides ...

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