... strategical decisions made by both the companies, which may have brought them favorable or unfavorable results. It also specifies on some of the different decisions that both these companies have made and how it has affected them. Further analyses also try to describe how it is not all rosy for the two companies and some of the strategic directions the companies may decide to take so as to have a competitive edge over their competitors and keep their successful existence intact. Southwest airlines a major low cost US airline is a short haul, point-to-point carrier. It has gained major domestic market share with its excellent service, quality, customer relations and the innovative and strong leader Herb Kelleher. The companies corporate USP's have been high frequency, low fares, point to point, short haul flights. With these they have managed to make success in the domestic market of Texas. At this point ...

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