... Main Topics of the Marks & Spencer Analysis Having identified the most critical areas a list of recommendations will be provided before ending the report in form of a final conclusion. 2. Strategic Business Audit 2.1 The Macro Environment Due to lack of available information in this case, the PESTEL framework, which is normally applied to analyze the macro environment, cannot provide great help in this discussion. 2.2 The Micro Environment From the case, we can identify that "clothing" and "food" are the two major industries M&S is involved in. These two industries have the common feature of swift change. The pace of technological improvement and the speed of global communications mean more and faster change now than ever before.1 This trend, therefore, requires managers to react swiftly to adjust strategies which fit the changing business environment. Unfortunately, M&S seemed to have done this poorly, as analysts commented: M&S ignored the changes in the marketplace while ...

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