... technological influences on an organisation. (Gerry Johnson, Kevan Scholes; Exploring Corporate Strategy; Fifth Edition) Political/Legal Economics factors Sociocultural factors Technological Strengths -Government saved Chrysler from the bankrupt -Merger will not lead to any redundancies -Engineering and technology -Design and Product development Weaknesses -Daimler failed with the possible merger with Ford -Chrysler failed with the possible merger with Fiat -Strong competitors in E.U. and U.S. markets -Different style of management for the two companies -Engineering and technology -Design and Product development Opportunities -Daimler try to enter a new segment with the Smart and the Class A -Possibility to enter new markets by merging -Cars will be cheaper thanks to the Euro -Sharing knowledge and competences with an other company. Threats -Ecological and petroleum future regulations -Godzilla syndrome -Demand is to decline in E.U. and in the U.S. -Car design separated Red: represents Daimler's situation. Blue: represents Chrysler's situation. Black: represents the situation of both independent companies. THE POLITICAL ENVIRONMENT The political environment of Daimler and Chrysler was about the same for both companies. They were implanted in their specific market ...

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