... growth. The market is forecast to grow by 9.5% per annum to reach 2,690 units by December 2005. Market turnover is forecast to exceed £1 billion in 2005 as the reach of 'coffee culture' grows. This growth is driven by consumer demand and lifestyle factors as leading branded operators such as Starbucks, Costa Coffee and Caffé Nero continue to expand across the UK with an increasing focus outside London. This review of the industry will analyse trends in the branded coffee bar industry and look at the changes undergoing the sector. This should serve to illustrate whether growth of the industry is sustainable or whether there is overcapacity in the market with the consequent need for consolidation and restructuring of the coffee market. Definition of Industry Before we can proceed further it is essential that we define the exact nature of the industry we are looking at. It is very easy to ...

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