... markets as it can and has always been an innovator of the snack market. It uses promotions to great effect and more the all sales are in some kind of promotional campaign. There latest being the golden balls promotion with Ant and Dec. Some of the other promotions include Footie flikas 2001, World cup shields 1998, Footy Wooshers 1998, 3d Footy wooshers 1999 and Merlin stickers 1997. Nearly all of golden wonder promotions are based around football this is because it is widely known and a lot of men / boys can relate to it and they probably account for a larger percentage of consumers, due to fattening content that women may not like. This chart shows directly how the money spent on advertising and promotion effects sales. As you can see in a branded snacks market the money spent on advertising and promotion correlates very closely to the sales of ...

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