... its values to the end users. Second is the analysis of microwarehouse.co.uk key factors for success and its values to the end users. Third is to compare these two website in 7Cs(), price, delivery, security. Four is about some my experience as a online shopper and what are online customers most concerned with. Analysis of Dabs.com * Background Dabs.com is originally established in 1990 as Dabs Direct, a traditional mail order computer dealer, Dabs has changed significantly during recent years, successfully applying digital technology and rapidly moving with the trend of "e-tailing (selling products over the Internet from our web site)". Dabs.com is now arguably one of the UK's finest dot com success stories, having grown significantly over the last three years to become the number 1 online retailer in IT sector. * Market and products Dabs.com is the UK's leading internet retailer of IT and technology products, offering around 34,000 lines from the ...

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