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Words: | Submitted: Mon Jun 19 2006
... as Old Port Brewing Co. by Edwin L. Obermann. The brewery resurrected the Premo line from the old brewery and for a short time, Premo competed with Schlitz using the slogan "The beer that made Milwaukee furious". Edwin was the son of Jacob Obermann who was the founder of the Obermann Brewing Co. of Milwaukee. Edwin died in 1935 and Joseph C. Reilly took over as company president. At this time, M.I. Labahn was vice president, Herbert C. Labahn was the secrectary-treasurer and manager, and Leonard Scholl was the brewmaster. In the early 1940's, Herbert C. Labahn took over operation of the brewery. While in operation, the Old Port Brewing Co. averaged 9,000 barrels per year with approximately 80% of production devoted to the bottling department. Its three main brands were Old Port Lager, Premo, and Port Select. With G.W. Heinrich as the president, the Old Port Brewing Co. was ...
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