... begin with a general industry analysis. And then it will concentrate on both external and internal environment facing easyJet. At the end, it will discuss the key strategic issues facing the company. As it is a group work, both two members spent much time to collect data and materials from Internet and library. We discussed theories and models illustrated in the report and each of us wrote two parts individually and finished first part and last part together. So we expect to acquire the same proportion of the final score. Part II analysis of the low cost airline industry Since the unprecedented, tragic events, of September 11th some of its profound consequences are coming to light. As events have unfolded it has been thought inevitable that the airline industry would suffer heavily, stocks have been devalued and ticket prices are at all time lows. News headlines such as 'The unpalatable truth' have considered ...

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