... behind your argument. The company has a clear corporate vision and strategy. They should position themselves to achieve this objective. Active management helps implement and control marketing plans. Management commitment is also vital in leading success in positioning strategy. This is an opinion or comment NOT an evaluation or assessment of the firm. Staff is of high quality. This helps to deliver the message to customers of high service standard, hence, the image of the company. Good point - indeed in services like consulting the staff ARE the product or service aren't they? Weaknesses Strong culture in the company affects staff to accept change. Staff should be well communicated of the change and reason should be given. I'm not sure what you mean by this point. What is the weakness and how does it affect the firm in addressing the problem that you have defined? New structure under a new name will affect staff morale and ...

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