... Nero's strengths and then I will speak about its weaknesses. One of the Caffè Nero's strengths rests on its brand name. Indeed, Caffè Nero is a European coffee house concept rooted in the Italian coffee mode. The group's principal activity is the operation of high quality Italian Coffee Bars. The 'art' of espresso making is taken very seriously at Caffè Nero: from the secret blend of beans through 'the grind' to the 'the pour'. The Italian style and a European atmosphere, strongly differentiates Caffè Nero from its rivals and continues to register very favourably with consumers. The decor and furnishings draw on contemporary Italian styled themes and some sofas and armchairs are provided to create a gathering point. (http://www.caffenero.com/). Some chains have loyalty schemes for regular customers. For instance, Caffè Nero has two cards (one for pastries and another one for coffee) which offer a free product on a 'buy nine, get ...

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