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Words: | Submitted: Mon Jun 19 2006
... industries are obtainable by grouping similar companies, the fact that all retail industries compete with each other in one way or another should not be ignored. The home improvement industry is a sub-industry of its retail parent. This industry sells a wide range of building materials, home improvement supplies, and hardware, along with lawn and garden supplies. Figure 1, depicted below, is just a small representation of the total products offered. To compete within the general home improvement industry, three different types of store fronts have been established: specialty stores, hardware/lumber stores, and discount home improvement stores. A sub set of stores is the discount home improvement industry. It targets medium income do-it-yourself consumers, as well as higher income professional customers. These companies have large facilities that house an immense variety and volume of inventory which supports their ability to offer merchandise at a competitively low price. This paper is ...
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