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Words: | Submitted: Mon Jun 19 2006
... online. Her vision statement states, "Our vision is to be the company that best understands and satisfies the product, service and self-fulfillment needs of women globally. Our dedication to supporting women touches not only beauty-but health, fitness, self-empowerment and financial independence. Avon's success has become its biggest obstacle. Being the leading direct provider of its product lines, Avon has found it very difficult to distribute its product line through non-direct methods. All efforts to go around its worldwide fleet of sales representatives have been met with resistance by its representatives. Compounding Avon's problems is the fact that women in the majority of developed countries are moving away from the home and into the work force making Avon's methods of distributing their products more of an inconvenience to these women. As a result, the company has had to rely for the majority of its growth in developing countries where the method of ...
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