... are Power Macintosh, a high-performance personal computer targeted at business and professional users designed to meet the speed and expansion; Powerbook G3, family of portable computer product designed to meet the mobile computing needs; iMac, a computer targeted at the education and consumer markets and iBook, designed for the portable computing needs of education and consumer users. The company delivers a full range of information solutions to people in a wide variety of growing markets. SITUATION ANALYSE NATURE OF DEMAND Buyers of PC's can be divided into 4 broad catagories:business ,government , education and individual/home. Each customer group has somewhat different PC selection ciriteria and different means for purchasing computers. The largest segment isbusiness, with roughly 60 percent of the units and 70 percent of the total revenue. During the 1980's PCs were most often bought by individuals or small departments in corprations without much input from the corparation's MIS staff. Indivdual ...

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