... in my opinion, most of the attractions are aimed at teenagers or young adults Product Life Cycle The product life cycle consists of four parts. Introduction The product is tested and developed before it is launched. Initial sales will be low until the consumer starts buying. At this point, production costs are much higher than the revenue from sales. When Drayton Manor first introduces a new ride, it's very expensive to make for example Exalibur cost £70,000 to make. The ride is promoted heavily and launched. Growth As sales increase production becomes more profitable. The early development costs can be recovered. The success of the product can lead to brand loyalty and repeat sales. Once people hear about the new ride, it will be very popular and busy. Maturity The product reaches its peak of sale and is at its most profitable point for the company. Competitors have now entered the market, which may reach saturation ...

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