... for 20 years, and then within five days it was all in ruins. Outside Europe, the Middle East is Arla Foods' most important market, with Saudi Arabia as the largest single market. Butter, feta, processed cheese and full-cream milk powder are the core products in Middle Eastern markets. "Our challenge is to regain consumer confidence in the Middle East," Managing Director Peder Tuborgh told Arla Foods' 140 co-operative members and 10 staff representatives gathered at the Board of Representatives' meeting in Aalborg on Wednesday and Thursday. "Despite the difficult situation, we believe that Arla has a future in the Middle East," adds Peder Tuborgh. "Over 40 years, we have worked hard to build our brands in the Middle East in order to provide our co-operative members with a stable income. As a result, we have an intimate knowledge of the market and we will not give up easily." (Source from www.arlafoods.com). ...

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