... outlet factory. My market therefore is a clothes market which has a target market on teenagers and sportsmen due to the fact that they are selling sports clothes and therefore narrowing our target market to youngsters and athletic people. Ok know here you have to decide what segmentation is going to be used. I am going to give you my opinion as a marketing consultant on the way I would go about it. I would choose both Geodemographic and behavioral segmentation. The reasons for this choice taken will be discussed below. I would choose geodemographic because with this type of segmentation we can find out which cities are geographically more sportive to others and by implementing demographic variables such as sport to find out what kind and how many people like sport, age and gender together to find out what age group is fixated onto your market such as teenagers single and ...

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