... rates, growth rates of 0-4yr olds are direct determinants also. The lifecycle stage is growth, and is strengthened further with the impending federal election. Within the industry, the power of buyers and suppliers are both low, with switching costs by consumers high, and large amounts of skilled labour leaving the child care sector. Threat of potential entrants are medium due to low overheads, and industry rivalry is medium as there is expected increase in the market share to the major players. Threat of substitutes is medium as if informal care is available it is usually utilized. The competitive analysis of the market shows that in Stonnington, the trends in demand determinants points to a smaller target market, and general weaker demand in comparison to other areas, such as outer suburban areas. The critical success factors are a high level of public perception of quality, effectively utilizing government benefits and a location that ...

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