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Words: | Submitted: Tue Jun 20 2006
... Andrea Jung implemented the strategy for achieving the successes for Avon. Analysis: Andrea Jung build new vision and strategic plan for Avon that called for it to introduce highly innovative new products; build new lines of business; transform its value chain and business process; make the internet a critical link in its direct selling business model; rebuild its image; enter the retail sector; and update its direct sales model. For boost up the sales in CFT industries, product innovation is vital. Product innovation needs a strong R&D team. With strong R&D team, Avon R&D team succeed developing new product called Retroactive, an antiaging cream ,with total sales $100 million in the first year on the market. Avon also created new line of business collaborated with Roche Holding,Ltd in the development of vitamins and supplements to promote general health. Avon new products gain market share 0.8% in color cosmetics, 2.2% in antiaging, ...
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