... record. However, narrow export base and lack of diversification of exports has led to a situation where the Bangladesh's export sector performance has come to predominantly hinge dependent on the performance of the RMG sector. So, in this project we are trying to explore possible opportunities for a new product in a foreign market. We are planning to export Fish Powder to Saudi Arabia. This would hopefully contribute to the effort of product diversification in the export sector. Market Analysis Fish powder is a very known and consumed product all over the world. It is a very popular product in U.S.A., Asia and Europe. It is mainly consumed in western countries where fast foods are more popular. We selected Saudi Arabia from all these countries to export our product. 2.1 Why Saudi Arabia? We have chosen Saudi Arabia to export fish powder. A thorough analysis of the Saudi food market will reveal the potential of ...

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