... in conjunction with these short term product mix amendments. * Extensive research should be undertaken within the next 12 months to define changing needs of existing segments and emerging market trends or opportunities. * Product development should be conducted in relation to end users needs (as opposed to current product based approach) and research findings utilized to facilitate further growth in existing segments and entry into new ones. * International markets (particularly Asia) should be viewed as highest growth and profit potential and thus should be focused on accordingly. * Finally, I do not recommend that the existing company strategy be changed. Notations relating to development and launch of BG800: * The Graphic (and Data) segment is highly sensitive to performance. (See Appendix III). Barco has been reliant on and thus, significantly risks losing its reputation as the market leader for performance if the Sony 1270 is launched bearing superior characteristics. I understand that this ...

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