... Beat GE at its own game is the motto for the company. It is an ambitious goal that requires EMI to excel at all three key capabilities. But this vision establishes a clear direction the company can move toward and guides the company to make decision on resource allocation and strategic planning. My first set of recommendations is in the research & development area. EMI should better CT scanner technology as the top priority for its R&D division, either through the development or acquiring of the third-generation CT scanner. As demonstrated in the case, customers in the medical diagnostics imaging market are technology driven and will embrace the new CT scanner enthusiastically if it incorporates technology advancement, which contributes to superior clinical diagnosis benefits. The doctors -users- are not very price-sensitive. Truly innovative and value-added CT scanners can command a premium price. However, it is not simply being the first ...

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