... the display, storage, imaging, wireless, and broadband areas. BenQ Middle East's headquarter office is located in Dubai's Jebel Ali Free Zone. BenQ has manufacturing plants in Malaysia, Mexico, China and Taiwan. The company has 13,000 employees worldwide, supporting a strong global sales marketing and service network spanning Asia-Pacific, Europe and the Americas. BenQ has research and development facilities in Taiwan (Hsinchu Lab), China (Suzhou Software Development Center) and California, USA (Wireless Technology Center), and has more than 2000 research and development employees in Suzhou, Taipei, Taoyuan, Hsinchu and San Diego. BenQ has amassed 1026 global patents. 2002 estimated revenues exceed US$3.2 billion dollars. *[ http://www.ameinfo.com/news/Detailed/27237.html] MARKETING CONCEPT: A philosophy which is customer focused is known as Marketing Concept. It is the belief of the organization that profits can only be achieved by satisfying the needs and wants of the customers. *According to the Customer Service Institute, it costs as much as five times as much ...

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