... digital procedure, that empower a company to sense the challenges of the competitors and the needs of the customer, what is more, to make actions in time. To be perfectly candid, the suggestions of the head of the Microsoft are not for this world. His ideas could be useful in a world, where a "clean" freemarket is dominant and profit maximilization is the only absolute rule, where the intervention of the government is minimal and where people can trust in the high business moral, where corruption is low, and so on... but there is not any of this kind of world and if there might be any, it is not imposibble, that there are "fallible" people (leaders), who make wrong decisions. Maybe this enlightenment lead Bill Gates to pay speacial attention to the human factor and to involve these people in the activity of the company. Once he said that "in the ...

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