... more countries but issues did arise; 1. there was a high margin on DR television so BMR received less than twenty five percent of the selling price, 2. there was a high rate of return of the product by customers, 3. BMR's product was advertised alongside many items that had the 'gadget' tag associated with them meaning many did not EMS as a credible product. SOLUTION POSSIBILITIES A viable solution to move from a product oriented company to a customer satisfying process would be for BMR to develop a marketing process that focuses on delivering value to the customer. In doing so they would have to choose between a traditional value delivery process or tailor a value delivery process to meet their target markets. Traditional Value Delivery Process A traditional value delivery process would be suitable for a market where there is a shortage of the good in demand and the consumers are not ...

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