... channel are meant for one year: 1990.Due to the lack of data, I am unable to identify the trend of movement for the above studies, Second, with the absence in average industrial ratio, I am unable to ascertain whether B&D's debt ratio is acceptable or high. Thirdly, the results on Brand Awareness and Perceptions research (B&D highest score of 98%) are based on telephone surveys. Its annual Image Study programme would potentially involve some bias. Lastly, most of the data reflect perceptions or stated belief of strategy rather than actual behaviour. Ideally, data should be combined with archival data to arrive at a more complete description of strategic marketing. 2.0 Situation Analysis 2.1 The Market Generally, power tools include any tools contained in a motor that is capable of being guided and supported manually by an operator. Power tools are manufactured for both high-end and lower-end markets covering household or consumer market segments, as well ...

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