... alliance, BLOCKBUSTER co-branded DirecTV's pay-per-view movie service in June 2001, establishing the BLOCKBUSTER brand in the pay-per-view segment of the home entertainment industry for the first time (www.blockbuster.com). In 2004, blockbuster launched the Game Freedom Pass. This pass allows members to rent games without due dates as long as they subscribe to the pass. Also this year, Blockbuster opens its first GAME RUSH store-in-store concept and ends the year with 177 GAME RUSH locations in the U.S. and internationally. This year blockbuster plans to offer the Movie Freedom Pass which will allow users to rent movies without due dates as long as they have a subscription of the pass. Blockbuster has come very far over the past 20 years to market their video rental business by starting with a small idea and turning it into a large company that is recognized all over the world. Blockbuster is continuing their business ...

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