... boy lying in bed that wakes up with an excited look on his face to the sound of his alarm clock. He then hops out of bed and joins a line of people who are holding hands and bobbing up and down while walking across the screen in time with the Colgate jingle which sings: "Wake up all you sleepy heads, Colgate gets you out of bed. Now there's the Colgate pump. We love the Colgate pump." Then, for a brief moment, the scene cuts to a boy wearing a detective outfit who is holding the toothpaste with a broad smile on his face. Next, a teenage girl wearing sunglasses and a bright smile is seen applying the toothpaste on her toothbrush and then a young boy shooting up in the air with a cloud of smoke because he is so excited about the toothpaste is pictured. After that, when ...

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