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... shine' execution have attracted dozens of complaints to the Advertising Standards Authority for being 'tasteless'. Positive news about growth emanating from easyJet has been tempered with negative financial statements. Annual profits tailed off last year, and easyJet's share price at the time of publication was 146p, compared with 550p in 2002. In the past two months the company has had to issue two profits warnings. The sector has seen growing competition from domestic entrants such as Thomsonfly and Continental start-ups such as Wizz, from Eastern Europe. Higher fuel prices are also hitting profits. In positioning terms, some feel easyJet has been squeezed between airlines such as British Airways and the ultra low-cost Ryanair. We asked Chris Woodbridge-Cox, UK and Ireland director of Club Med, for a travel industry view, and Miles Calcraft Briginshaw Duffy's planning director Andy Nairn for an advertising perspective. Nairn currently plans advertising for Travelocity and P&O ...