... It was established in 1876, and since that time it has grown in size and stature until today, when it dominates the world ketchup market. The wide range of products it offers has made it gain the confidence and acknowledgement of its consumers. As a market leader, they are always looking for new ideas and products to increase their market share, and their latest product is an ingenious combination of ketchup and chilli, to add that slightly spicy taste that people in our target market generally miss in their meals. Hence, you have Sweet-Chilli Ketchup, to be manufactured in Ireland and exported to USA. In this report, we will start off with a brief introduction to our company, our product and our country of export, followed by a note on the ketchup market in general. Next we will talk about our marketing objectives and the market research conducted by us. We will ...

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