... Resource audit. 1) Physical assets. During the 80's Laura Ashley had considerably increased it physical resources. The number of shops had grown up in an exponential way all over the world. At the end of the 80's there were more than 500 outlets worldwide. Laura Ashley made a lot of acquisitions of clothes and furnishing company or perfumery business as well. In the second half of the decade, the company made some manufacturing investments. The amount of this investments cost more than £ 9.3m. 2) Human resources. The growth of the company were due to the personal talents of the Ashley's. Laura had a good design flair whereas Bernard had a business acumen. But they didn't keep their knowledge for themselves. They trained as soon as possible the new staff. In that way they achieve to get a well trained staff. 3) Financial resources. The profit during the 80's were very high. The amount of ...

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