... facilitate flight reservation and booking from the World Wide Web, customer support, terminal facilities and other services involving comfortable traveling of customers while onboard and waiting for connecting flights. The airline enjoys stability from its alliances with OneWorld. Some of the airlines in this alliance are American Airlines, Cathay Pacific, Emirates and Deutsche Ba. In pursuit of offering its customers with competitive packages, British Airways keeps on innovating new packages at diverse rates. This alliance has helped BA reach out to 570 locations in about 134 countries. Customers enjoy a variety of destinations and world-class services that cater a similar variety of customers ranging from explorers to executives. Weaknesses British Airways bears certain weaknesses that the company needs to overcome. Amongst these weaknesses is the lack of marketing strategy to win customer loyalty. Despite the great infrastructure hosted by the company, BA needs to carry out better marketing schemes to attract prospective ...

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