... food joints near trade hums and offices has prompted office workers to opt to have fast food. The reduced nutrition concerns amongst consumers has been a boon for the fast food industry, which how ever is going through a slight depression due to the heath scares of foot and mouth and the mad cow disease. But as one marketing manager pointed out "these are just temporary phases in the industry, the fast foods industry is here to stay". We agree with the manager because we can see that even though of this slight depression fast food giants like Kentucky Fried Chicken (KFC) and Hardees and McDonalds are opening up more branches across the region. Due to the lucrative market conditions we are seeing major global fast food players entering the market. The market in the UAE and the environment is such that due to the low entry barriers more and ...

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