... tempting taste it might even appeal to children. The target audience might include working people who have a very hectic lifestyle and yet prefer to be in good physical shape by eating low cholesterol food. The target audience may also include people who suffer from relatively high cholesterol and heart diseases and are in search for something with great taste and low cholesterol. Price There are many cholesterol free chips in the market today but what makes Zen's potato chips unique is the fact that it the only product in the market which offers up to 94.98% low cholesterol (which in turn becomes its USP). Hence, Zen's potato chips appear to be quite new in the market. However, keeping in mind the fact that there might be possible competitors in the near future, it will be more likely that they will go with competitive pricing. However, to examine competitors prices ...

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