... has been set at £5,000 (year 1). Generally speaking, developing a good quality e-commerce platform can help Technosys Ltd. to take advantage of the relay marketing opportunity. There is a wide range of research to be undertaken to promote and expand its business. However, as far as we are concerned, there are a number of competitors such as DABS which have a good reputation in this kind of market. Thus, it is also very competitive in the market of online retailers supplying a variety of computers and laptops components. Despite the more competitive market, there is still a significant opportunity to grow its business if an appropriate and audience-targeted marketing communications plan to be developed. The online shopping market in the UK Although the online shopping market is younger in the UK, according to a report published by Mintel, projections suggest that online retailing will grow substantially. In addition, around 40% ...

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