... give the funds and the upgrade will solve the problem. SWOT analyzing in the implementation will assess the industry and environment in which they operate. Assumptions 1. The company was the first to enter the plastic paperweight market. This was assumed because the case states that Fred Jones made the machine in his basement and built up the company into that what it is today. Most first time companies begin in this very way (a project). 2. Being the first company, the firm created base to entry because of brand loyalty. Generally, consumers are loyal to the company that is out there first. 3. For legal issues, that this is a Canadian company based in Ontario. 4. Due to microeconomics, the firm is operating at the breakeven point where marginal cost equals marginal benefit. 5. The projections mentioned in the case by the plant accountant, Mr. Smith, are made with thought and research. Statement of the ...

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