... grown gradually. The owner of the business feels it is time to grow and expand further by going online and competing with others throughout the UK. The company is hoping to compete on price as well as on providing quality service and faster delivery to consumers. Bestlaptops is quite clear in its business objectives, which are:> To widen their customer base on a more national scale> To increase market position to become one of the leading players in the field> To make profits through increased sales and revenues.> To gain a wider customer base by targeting customers from other regions up and down the country. Market Assessment: After undertaking a User analysis, the following customer characteristics have been identified: - Key customers: General Laptops and Accessories buyers Online shoppers Characteristics of these customers: Knowledge: Consumers have good knowledge of the products. Experience and skills: Medium/low level skills A requirements analysis has identified the following: * Provide a large ...

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