... a higher price; a pack of 8 replacement blades was $19.99 and has risen to $22.99 for the new product. Marketing Strategy Four P's: 1. Product: Mach 3 Turbo 2. Price: 15% higher than Mach 3, replacement cartridges cost $22.99. 3. Promotion: TV, billboards, public stunts, printed. 4. Place: Mainly Supermarkets * Planning on spending more than $10Million on marketing this year with half of that to be spent on advertising to launch its new razor as well as a relaunch of its skin care range. * The new razor will be heavily advertised on TV, in print and through outdoor supersites eg. Billboards. * Gillette are planning public stunts in capital cities to get people to become familiar with the new product. For example, Gillette are planning to pay everyone's toll on one of the Sydney motorways during peak hour. For this, they would use advertising terms such as "Save time with Gillette's Mach 3 Turbo" * The aim ...

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