... usual supermarket brands Price They provide low prices whic is to maximise sales rather than profit. Place They have many outlets compared to rivals and are situated in town centres Promotion They use "No Frills" and other cheap products to show their discounted prices. They also use the mission statements, and a good reputation Weaknesses: * With their discounted prices Kwik Save's social status is low and this means they only attract certain classes of people. Using the Socio Economic Levels this would be C, D, E. * They are faced with the problem of having high rent costs being in the CBD and will be affected by increases in property more than out of town companies. * There are also competitors like Tesco's who has the highest market share at 20.3% which is near a monopoly at 25%. * They show low "pulling power" compared to rivals and also have no customer loyalty as most people use it as a ...

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