... International, UK for the acquisition. The acquisition provided three advantages: 1) Running operations 2) An established supplier base 3) Relevant trained manpower The company is focusing on designing and gets its apparels manufactured from outside. Tatas' have only 27% stake in the company. Starting out with one retail store under the brand name 'Westside' in Bangalore in April 1998, Trent has expanded its network to 14 stores across 9 cities. Specializing in apparels, Westside is positioned as a store for the family and is aimed at the middle and upper end of the mass market. Unlike other stores, Trent decided to have its own brands in apparels rather than take up franchises of established brands names like Arrow and Allen Solly. It has its own team of in-house designers who design exclusively for the store. Currently, a typical Westside store portfolio consists of menswear, women swear, lingerie, kid swear, household accessories, footwear, ...

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