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Words: | Submitted: Thu Jun 19 2003
... of office products marks a new direction for Corel, a company which has thrived as a specialist in graphics software and clip art. WordPerfect has very broad penetration in the business market, but its market dominance has been seized by Microsoft. Does this mean that the company is going to fight with Microsoft , which has more financial clout and marketing resources at hand and took over the lead in word processing with the Word software program? Does the company have enough resources to fend-off competitors of WordPerfect? Scrupulous analyses have to be done before the finale decision is made. Without these analyses, the result can be vital for Corel. EXTERNAL ANALYSIS Opportunities: 1. New growth opportunities for the company * The demand for graphics increases, so Corel can use its expertise in the graphics arena to capitalize on these opportunities. * Corel is the dominant player in the documentdriven industries, namely in ...
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