... opened his first branch in the prosperous suburb of Croydon. This shop sold a wide range of 'high-class' provisions and was more elaborately decorated than the earlier shops. By the year 1890 and 1900 the number of Sainsbury's branches trebled from 16 to 48. John James also opened a new depot at Blackfriars, south-east London, which was close to the wholesale markets and the London docks. Aim and objaective Sainsbury's is to meet customer needs effectively and thereby provide shareholders with good, sustainable financial returns and theefore make profit. The company's aim is to ensure all colleagues have opportunities to develop their abilities and are well rewarded for their contribution to the success of the business and also fulfil company responsibilities to the communities and environments in which they operate. Their major policy is to work with all of their suppliers fairly, recognising the mutual benefit of satisfying customers' needs. Mission and strategies ...

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