... certain raw materials, or the possibility of being taken-over by another company. Remember, the strengths and weaknesses are internal factors which the company currently faces. The opportunities and threats are external factors, which the company may face in the future. The S.W.O.T analysis is represented in a simple four-box diagram, as illustrated below: Example of a S.W.O.T analysis for a Chocolate manufacturer. STRENGTHS * The continued growth of supermarket and superstore chains has seen them become 'one-stop shops', offering more diverse services, either in-store or through partnerships. The vast majority of the UK population conducts its principal food shopping at one of the major retailers, and can now purchase financial products at the same place as it shops for food, clothing and electrical goods. * As the multiples grow and develop, they are in a position to offer complementary store formats - smaller stores in city centers to cater for 'grab-and-go' purchases and 'top-up' solutions, ...

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