... to develop and promote his product due to the fact that he would be selling among his peers, his fellow students, student athletes, school alumni and the locals of London. Within London there are approximately 330,000 people with 26,000 of them at Western University and total number of 240,000 Western alumni scattered all over the world that have been a student of the University. There are a number of channels that are becoming available with local stores; book stores, campus sites and advertiser site outlets carrying a variety of types of different calendars, allowing the market to gain some growth. Many Charities and fundraising organizations are taking advantage of the development that Luke has used to produce calendars for insistence; firefighters designed a calendar for 15$ each and ended up sell about 10,000. More and more calendars are used at special events, holidays, theme occasions, or organizers/planners for the consumer. ...

See this essay or coursework document in full right now