... due to high price. This will directly, if marketed increase demand as the pleasures of the sport become widespread and well known. Image, quality and present competion analysis:- As with many products aimed at youth and sport, image and representation is of vital importance. Conclusion Profit potential:- Present company method gropes in dark. Future growth, based on real demand equals potential from the streets up. The current company policy relies on two major factors:- a) Reliance on style and percieved logo accredicted benefitprecived by youth, marketed by the purchasing of proffesial class perants to buy products for their offspring. Gap in the market:- The gap in the market is present due to:- a) The ability to supply cheaper, better performing and more desirable product. b) The futur potencial of a market based on a sport driven by youth, desire and less restricted by the wealth of the parents. Anaylis of competitor products Competitor Companies Strength Geometry Image Price Guarantee Weight Total ...

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